Beñat Juaristi Elias

Independent concept study

Echo / wordmark study

A repeating word, given an unexpected pause.

Original Echo typographic wordmark in black and vermilion
Original concept study for a fictional brief. No client commission or commercial outcome is claimed.

The brief

Create a title treatment for a fictional small listening journal. The word should feel resonant without using a speaker symbol or a literal sound wave.

Design decisions

The lower-case serif word uses consistently tight spacing. Rounded letterforms contrast with the tall vertical of the h. A thick red rule runs beneath the whole word, creating a second horizontal line. The small caption sits apart below the specimen.

Taking the idea further

A real application would test the title at cover size and as a small digital mark. The word, usage rights and reproduction constraints should be approved before refining outlines or preparing final vector files.

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