The brief
Build a poster for an invented design discussion, using only words, rules and simple geometry. The composition should offer a clear distance read and reward a closer inspection.
Design decisions
GOOD sits above FORM on a black field. The white upper word and red lower word create a staggered reading order. A filled red circle sits to the left of FORM as a separate graphic accent. Smaller white text at the top and bottom frames the fictional conversation and the study label.
Taking the idea further
No actual event is advertised. A commissioned poster would require confirmed dates, location, permissions and output dimensions. The balance of display lettering and practical information would be checked in the intended viewing environment.